Project | Humans 2.0: Marketing in the age of Cyber and AI intelligence.
4/21: ☻Hello world☻ ⚠︎ This is a project in progress.
Project Plan: Cyber, Marketing & AI – 90-Day Challenge
1. Define Project Scope
- Goal: Learn foundational concepts in cybersecurity, content marketing, and AI in 90 days.
- Deliverables: 1x or more Blog posts, research summaries, practical application posts, removal of irrelevant blog posts, case studies, or a final presentation. Website curated with relevant topics, content, and optimized for target audience.
- Stakeholders: TBD (if collaborative).
2. Break Down Phases (with Dates) Using Agile or Scrum methodologies:
- Phase 1 (Days 1–30): Cybersecurity Fundamentals and attainment of HubSpot Content Marketing Certification.
- Start Date: April 25, 2025
- Day 10 (Sign-Up for HubSpot Content Marketing Certification Exam): on or before May 5, 2025
- Utilize Cybrary FREE training courses (LO)
- Day 20 (Sign-Up for CompTIA A+ Certification Exam): on or before May 19, 2025
- End Date (Day 30): June 2, 2025
- Phase 2 (Days 31–60): Marketing Strategy & Digital Advertising and attainment of CompTIA A+ Certification Test Date.
- Start Date: June 3, 2025
- Start edX IBM Generative AI course (within the week of 6/3)
- Read 2 recommended Cyber books (LO)
- Utilize 2 recommended YouTube channels (LO)
- Use 2 website to practice accessing threats and vulnerabilities. (LO)
- Attend webinars, events, meet-ups, and other networking opportunities
- Day 40 (Sign-Up for CompTIA Security+ Certification Exam): on or before June 26, 2025
- End Date (Day 60): July 16, 2025
- Phase 3 (Days 61–90): AI Applications, Future Trends, attainment of Comp A+ Certification and CompTIA Security+ Certification Test Date.
- Start Date: July 17, 2025
- edX IBM Generative AI course attained (Day 68)
- Books and YouTube complete (Day 68-90)
- End Date (Day 90): August 29, 2025
3. Schedule & Operating Hours
- Operates Monday–Thursday. Blog post on Friday.
[Break 5/25-5/28] - Four instances of 4 and 6 hours per week, based on resource availability.
4. Measurable Milestones
- Learning objectives (LO) & deliverables (Certs/Courses).
- Marketing Content (here) [due July 16 for 3 mos. campaign]
- Certifications as major milestones: HubSpot Content Marketing Cert (Day 10), CompTIA A+ Cert Sign-Up (Day 20), edX IBM Introduction to Generative AI for Executives and Business Leaders course (Day 68), and CompTIA Security+ Cert (Day 90).
- Lofty Goal: Obtain IBM Prof. Cert. in Generative AI for Cybersecurity Professionals Specialization
- Regular check-ins or reflections.
5. Use Project Management Tools
- Kanban Boards (Monday.com) – Track progress.
- Gantt Charts – Schedule tasks and allocate work hours.
- Sprint Reviews & Retrospectives – Assess growth and adjust focus.
6. Define Success Metrics
- Practical application of cybersecurity concepts.
- Creation and optimization of digital marketing campaigns.
- Understanding and analysis of key AI trends.
- Successful attainment of all certifications within the 90-day period.
Major Milestone(s)
01: Content Marketing Certified
via HubSpot Academy
03:
04:
Learning Objective (LO)
Book1
Completed reading.
Transferable topics matter:
Book2
Completed reading.
Transferable topics matter:
- 4/25 Created a schedule to get tasks aligned to complete milestones timely using Monday.com
- 5/2 As the website is edited, more bots are attracted to commenting and submitting in the feedback forms. Updated feedback forms. Bots often struggle with open-ended responses. Added personalized prompts and scale-based questions in an attempt to avoid generic forms that bots can easily fill.
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5/9 HubSpot Content Marketing Certification [Delayed - 1 hr and 11 mins remaining on videos. 6d extend (on or by 5/14) milestone portion]
A+ book is lengthy. Reduced Content Marketing time to 1 hour to view their videos & complete quizzes (1-5 T/F + multiple choice questions)
A+ book time was allotted 1-3hrs max as it is technical reading and contains quizzes (10-25 multiple choice questions). The text narrates requirements of physically creating virtual machines soon and using both hardware and software applications to learn the tools on the job. - Monday.com free trial ended. (5/12)
- 5/16 HubSpot Content Marketing Certification Completed (5/13)!
- 5/23 Implementing Phase 2
- 5/30 Implementing Phase 2
- 6/2 [30 day Milestone]
- 6/6 IBM edX course in progress.
Friday Quote Motivation (s)
4/25: “When others belittle you, it reveals their insecurities, not your capabilities. Stay true to your path—it’s yours to define.”
5/2 “The best way to predict the future is to create it.” – Peter Drucker
5/9 Continue doing to move forward :]
5/16:“If it scares you, it might be a good thing to try.”—Seth Godin
5/23: “Don’t limit yourself. Many people limit themselves to what they think they can do. You can go as far as your mind lets you. What you believe you can achieve.”—Mary Kay Ash
5/30: “It is never too late to be what you might have been.”—George Eliot
6/6:“There is only one way to avoid criticism: Do nothing, say nothing, and be nothing.”—Elbert Hubbard
June 2, 2025 – reflections :This is really challenging. ….
July 16, 2025 – reflections ….
August 28, 2025 – reflections / final ….